Optimizing online channels is crucial for maximizing visibility and revenue. Manage OTAs with synchronized inventory, dynamic pricing, and promotions. Enhance your booking engine with seamless integration and personalization. Utilize revenue management through data analysis and demand forecasting. Implement effective digital marketing with social media, email campaigns, and PPC advertising. Prioritize guest reviews and reputation management by encouraging and responding to reviews. Integrate technology like CRM and PMS systems. Additionally, optimize metasearch, leverage affiliate and influencer marketing, create engaging content, and offer loyalty programs.